How to Edit Product Photos for Amazon: A Guide to Boost Sales

Amazon Product Image Requirements

To truly excel on Amazon, understanding and adhering to their image guidelines is paramount. These visual standards aren't arbitrary; they're designed to create a consistent, professional shopping experience that ultimately drives sales. Let's break down Amazon image size requirements and creative guidelines that will elevate your product listings and capture your customers' attention:

Main Image Requirements (The Foundation of Your Listing):

• White Background (RGB 255, 255, 255): Mandatory for clarity and compliance. Consistent listings enhance the customer experience.
• 85%+ Product Coverage: Maximize product visibility; crop images to fill the frame, especially for mobile viewing.
• No Text/Watermarks/Borders: Maintain a clean, professional look; Amazon prioritizes product focus over promotional elements.

Creative Guidelines for Additional Images (Telling Your Product's Story)

• Multiple Angles (Utilize All 6): Show diverse views to reduce uncertainty and aid purchase decisions.
• Lifestyle/Feature Images: Demonstrate product use and benefits, creating emotional connection.
• 1000x1000px Minimum Resolution: Ensure clarity, especially when zoomed; higher resolutions may be required.

Learn the complete product image requirements of Amazon >>

How to Edit Product Photos for Amazon: A Step-by-Step Guide

At the very beginning, it's essential to understand that high-quality product photos are more than just a requirement—they are a powerful sales tool. Amazon’s marketplace is visually driven, meaning the way your product is presented can directly impact purchasing decisions. Even the best products can struggle to sell if their images are unclear, poorly edited, or fail to meet Amazon’s strict standards. By following a professional editing workflow, you can ensure your product images stand out, attract clicks, and convert visitors into buyers.

Step 1. Basic Adjustments for Amazon Product Photos

The initial stage of Amazon product photo editing involves essential adjustments to establish a polished, professional look.

• Perspective Correction: Fix distortions using Lightroom or Photoshop Lens Correction to maintain accurate proportions if needed.
• Cropping & Composition: Utilize the golden ratio or rule of thirds to strategically crop and compose your product images. This ensures a visually balanced and appealing layout, directing the viewer's eye to the key features of your product.

Step 2. Accurate Color Correction

Accurate colors are crucial for representing your product truthfully and preventing returns due to mismatched expectations:

• White Balance Calibration: Maintaining accurate color representation in product images is of paramount importance for establishing and preserving customer trust. Inaccurate colors can lead to customers receiving products that don't match the online images, resulting in increased return rates.
• Safe Saturation Values: Oversaturated colors can make products appear unnatural, while undersaturated colors can make them look dull and lifeless. Adjusting within a range of +10 ensures colors are both vibrant and realistic.
• Device Adaptation: Images captured with smartphones often lack detail and require sharpening to enhance clarity. Images taken with cameras may exhibit noise and require noise reduction to improve overall image quality.

Step 3. Change Product Photo Backgrounds to White Using Aiarty Image Matting

A clean, crisp white background is not just a recommendation—it's a requirement for Amazon product listings. Yet, many sellers struggle with achieving a flawless white backdrop while maintaining natural product edges. Traditional methods can be time-consuming and require piles of manual adjustments, but AI-powered tools like Aiarty Image Matting now offer a seamless solution to remove and change your Amazon product’s background to white effortlessly.

What Make Aiarty Image Matting Superior:

• AI Precise Background Removal: Accurately detect and remove backgrounds, even with complex edges and intricate details, like hair, transparency, and hollow areas.
• Pure White Background Replacement: Specifically designed to replace backgrounds with the required pure white (RGB 255, 255, 255) for Amazon compliance. Of course, other solid colors or lifestyle scenes are also available.
  
• Efficient Batch Processing & Privacy: Simultaneously processing of up to 3,000 images with 100% local processing for complete privacy, significantly increasing efficiency for high-volume sellers.
  
• High-Resolution Upscaling: Upscale product images by 2X, up to 10K, ensuring crisp clear and detailed results without noise, bluriness, artifacts etc.

Download Aiarty Image Matting to change product photo background to pure white for Amazon!

How to Use Aiarty Image Matting to Replace White Background for Amazon Photos

Step 1. Download/install Aiarty Image Matting. Drag and drop to load your product images, up to 3000+ images simultaneously.

Step 2. Select the AI model that best fits your image's characteristics. While AlphaStandard V2 is often preferred, exploring other models can yield optimal results. Click "Start" in the Image Matting panel, the AI algorithm will automatically detect and remove the background.

Step 3. Preview and refine the result using Mask Alpha curve or manual tools like Eraser, Brush, Dodge, and Burn if necessary.

Step 4. Tick on the “Background” under the Effects. Select the pure white (RGB 255, 255, 255) as the background of your product images.

Step 5. Once you're satisfied with the results, export the "Export Settings" section to export white-background product photos in PNG individually or bulkly using the "Single Export" or "Batch Export" options.

Step 4. Enhancing Lighting and Shadows

Achieving a polished yet authentic product presentation on Amazon hinges significantly on proper lighting and realistic shadows. Well-executed lighting enhances crucial details, highlights textures, and ensures the product projects a professional and appealing image.

To refine your product photos, consider employing soft natural lighting. This approach avoids harsh shadows, mimicking professional studio setups and creating a more inviting look for potential buyers. For quicker fixes that enhance depth and contrast, explore pre-made filters. Platforms like VSCO or Lightroom offer "Soft Shadows" presets, which can efficiently add a refined touch to your images. These strategies work together to elevate the perceived quality of your product photos, ultimately contributing to a more successful Amazon listing.

Step 5. Upscale Product Images for Crystal-Clear Details at Any Zoom

When customers zoom in on your product images, they expect to see sharp, detailed textures that accurately represent the product. Blurry or pixelated images can lead to uncertainty, reducing trust and increasing return rates. High-resolution, crisp visuals not only enhance credibility but also improve engagement, leading to higher conversions.

Fortunately, Aiarty Image Enhancer offers an AI solution to refine product details and ensure your listings stand out.

Aiarty Image Enhancer utilizes advanced AI to dramatically boost image resolution up to 32K, transforming low-resolution images into high-definition visuals perfect for detailed close-ups. It intelligently restores lost details, sharpening edges and textures, ensuring even the finest product features are visible.

Common upscaling issues like blurriness and pixelation are eliminated, resulting in smooth, natural-looking images. This capability allows for professional and visually compelling product presentations, crucial for e-commerce where customers rely on detailed images to make informed purchase decisions.

Free download Aiarty Image Enhancer to upscale Amazon product photos for ultra-sharp details!

Step 6. Optimize Amazon Product Images for Mobile

Mobile shopping dominates e-commerce, making image optimization for small screens vital. Rapid loading and clear visibility on mobile devices directly impact conversions. Optimizing visuals for smartphones and tablets enhances user experience, encouraging engagement and purchases. When customers can quickly and easily view product details, they're more likely to buy.

For best results on mobile, ensure that:

• The main product and key features are distinguishable at 200x200 pixels.
• Reduce image file size with tools like Tinypng (by 70% reduction) for faster loading, without quality loss.
  

Learn: how to optimize photos for different websites

Step 7. A/B Testing for Best Performing Images

Continuous improvement is essential for maximizing the effectiveness of your Amazon product listings. A/B testing allows you to gather data-driven insights and refine your image strategy for optimal performance.

White vs Lifestyle Backgrounds for Secondary Images

Experiment with different image styles to determine which resonates best with your target audience. For secondary images, use white backgrounds or lifestyle scenes, all easily achieved with Aiarty Image Matting. This provides valuable insights into customer preferences and helps you tailor your visual content accordingly.

Track Your Amazon Product Photos Performance

To find your best performing images, you'll need to track your A/B test results. Use Amazon's analytics, or tools like Jungle Scout and Helium 10, to monitor how your images perform over 7 days. Watch key metrics: click-through rates, conversions, and sales data. This will show you which image variations are most effective.

Common Mistakes to Avoid in Amazon Product Photo Editing

You know navigating Amazon's image rules can be tricky, and even seasoned sellers make mistakes. To keep your product photos both compliant and attention-grabbing, it's vital you understand what to avoid.

1. Don't over-smooth your images; it makes products look fake.

Excessive smoothing and airbrushing can remove essential textures and details, making your product appear artificial. Customers want to see the product's true form and quality, so aim for natural-looking edits.

2. Don't forget to include pictures of the packaging; customers want to see it.

Packaging shots provide valuable context and can influence purchasing decisions. Customers appreciate knowing how the product will arrive and what to expect. Showing the box design builds trust and can even be a selling point.

3. Avoid using models in main images. It's forbidden in certain categories.

Amazon's main image guidelines often prohibit the use of models, especially in specific categories like clothing accessories or multipacks displayed flat. Ensure you adhere to category-specific rules to avoid listing suppression. Models are more suitable for secondary, lifestyle images, where they can demonstrate product use.

4. Not updating for seasonal promotions. Holiday-themed images can boost conversions.

Seasonal updates can significantly increase engagement and sales. Tailor your images to reflect current holidays or promotions to capitalize on seasonal trends. For example, add festive decorations or themed backgrounds during holiday periods.

5. Neglecting competitor monitoring. 

Staying informed about your competitors' image strategies is essential. Use tools like Keepa to monitor image trends, analyze successful image styles, and identify opportunities to differentiate your listings. This helps you stay ahead of the competition and maintain a competitive edge.

Conclusion

Mastering the art of how to edit product photos for Amazon is crucial for increasing click-through rates, maximizing conversions, and meeting Amazon's strict guidelines. By utilizing AI-driven tools like Aiarty Image Matting, sellers can change background to pure white within clicks, even for the complex elements like hair and transparency. This helps to adhere the Amazon product photos requirements and create professional, eye-catching visuals that appeal to a broader audience and drive more sales.

Try Aiarty Image Matting now and change your Amazon product images background instantly!

External source:

1. "Recent studies have shown that optimized hero images can increase click-through rates (CTR) by up to 40%" Optimizing Your Main Hero Image on Amazon for Better CTR (2024 Edition)
2. "Product photos on a white background keep getting rejected for not being on a white background..." from Amazon Seller Central, 2024-07-26