Canva vs Aiarty: Which is Better to Improve Your E-Commerce Image Quality & Change Background

The significance of high-quality imagery in e-commerce cannot be overstated. Visuals serve as the digital storefront, capturing consumer interest and playing a pivotal role in influencing purchasing decisions. A compelling product image with sharp details and a clean, professional background can make the difference between a scroll-by and a sale. In today’s competitive online marketplace, ensuring your product images stand out is more crucial than ever.

To meet these demands, tools like Canva and Aiarty Image Matting have emerged as valuable solutions, each offering unique capabilities for optimizing image quality and replacing backgrounds. This comparative analysis delves into their features, strengths, and suitability, helping e-commerce businesses select the most effective tool to create visually appealing and impactful product presentations.

Test Comparison: Test Results Don't Lie

To provide a more visual comparison between Canva and Aiarty Image Matting, we have selected a series of product images. We then used both tools to upscale these images, remove their backgrounds, and replace them with new ones. Let's take a look at the final comparison results.

Example 1

Image Info:  A luxury bag image generated by Midjourney. Get the source image here.

Image Processing Workflow:

1. Upscale the image resolution by 2x;
2. Remove the background.

Final Results Comparison:

Both tools produced clean cuts with no residual edges. However, in terms of image quality enhancement, Aiarty maintained the original color brightness and texture of the leather material after being upscaled by 2x, while Canva slightly increased the color brightness, smoothed out original details, and lost the original texture, resulting in a somewhat plastic appearance.

Example 2

Image info:  The beach photo of the bride, sourced from Pexels, suffers from a somewhat dark and noisy background. Get the source image.

Image Processing Workflow:

1. Upscale the image resolution by 2x;
2. Isolate the subject and background;
3. Replace the background using another brighter beach photo.

Final Results Comparison:

For Image matting: Aiarty can handle translucent images very well. It can accurately separate the gaps in translucent veils and lace without leaving any background color. Canva, however, cannot filter out the background color and separates the veil and lace together with the background.

For quality enhancement:  both tools upscaled the images by 2x. Aiarty significantly improved clarity and removed noise while preserving the texture of the veil and lace. Canva also increased clarity compared to the original image but not as much as Aiarty. It also removed noise but lost the original texture, resulting in a too-smooth appearance.

For background replacement: Aiarty's ability to extract translucent elements enables a more seamless integration with the background. By allowing background colors to show through transparent areas, Aiarty creates a more realistic and natural composite. Canva, in contrast, simply overlays the image, resulting in a less refined and more artificial appearance.

Example 3

Image info: A stock photo of shoes from Pexels. Get the source image.

Image Processing Workflow:

1. Enlarge the image resolution by 2x;
2. Remove the background.

Final Results Comparison:

For image matting: Unlike Canva which directly removes the shoe subject, Aiarty preserves the subtle shadows around the shoe outline, making it easier to blend into scene-type backgrounds.

For quality enhancement: Both tools offer comparable clarity improvements, but Aiarty excels in detail processing, preserving the textures of different materials on the shoe. Canva, on the other hand, lacks such fine-grained processing and smooths out details, giving it a more artificial appearance.

Summary: A Comparative Analysis

Canva offers a user-friendly interface, but its processing capabilities are limited to individual images. Upscaling an image typically takes about 1 minute, and background removal requires around 30 seconds. In contrast, Aiarty's batch processing capabilities significantly reduce processing time for e-commerce images.

When it comes to image quality, Aiarty excels in upscaling images, preserving original texture and effectively removing defects. While Canva also improves image clarity, it can sometimes introduce a slight artificial appearance, especially with complex images.

In terms of background removal, Canva's tool works well for simple images but may struggle with complex edges, such as hair, voile or lace. Aiarty, on the other hand, offers more precise background removal, even for intricate details, ensuring seamless integration with new backgrounds.

Canva vs Aiarty Image Matting : The Point-by-Point Comparison

In the fast-paced world of online retail, stunning product images are essential. Canva and Aiarty are two popular tools that can help you create professional-grade visuals. But which one is the better fit for your business? Let's break down their key features and strengths. Let’s start our full comparison with a key question: what are Canva and Aiarty Image Matting?

What Are Canva and Aiarty Image Matting?

What is Canva?

Canva is an online design platform that caters to a broad audience, including small businesses, content creators, and marketers. Its core strengths lie in its simplicity, accessibility, and extensive library of pre-designed templates. Canva also offers features like background removal, image quality enhancement, product mockup, magic studio etc., making it an attractive option for users looking for quick, all-in-one design solutions.

What is Aiarty Image Matting?

Aiarty Image Matting is a downloadable software tool that specializes in AI-powered image matting and optimization. It is specifically designed to accurately separate subject from background, perform seamless background replacements, and enhance image resolution to restore details. Unlike Canva, Aiarty Image Matting is more suitable for professional e-commerce sellers, emphasizing SOFA-class alpha channel matting, seamless foreground-background blending, and professional-grade image quality.

Product Image Upscaling

A customer's first impression of a product often comes from an image. High-quality product images are the cornerstone of successful e-commerce. They not only capture attention but also influence purchase decisions. Crisp, detailed images can enhance product perception, build trust, and ultimately boost sales. Both Canva and Aiarty allow users to enhance image quality, but the methods and results differ significantly.

Canva's Image Upscaler is a powerful tool that allows you to enhance the resolution of your images. You can upscale your images by 2x, 4x, 8x and even 16x, maximumly upto 8192x8192 pixels resolution with the Pro version. The tool offers a generous free trial, but keep in mind that there's a limit to the size of images you can upload for free, capped at 2500px x 2500px and 5MB. For larger images up to 25MB or more frequent use, consider upgrading to a paid plan.

Aiarty Image Matting excels at AI-powered image upscaling, doubling resolution up to a maximum of 10,000px x 10,000px, and removing image imperfections such as blur, noise, and compression artifacts. For instance, blurry product images can be sharpened to reveal finer details, and compression artifacts can be eliminated for a polished look. Its output is tailored for high-resolution platforms and demanding e-commerce needs.

Product Background Removal

The power of a well-crafted background cannot be underestimated. A clean, minimalist white background, like those commonly used on Amazon and Shopify, can convey a sense of quality and sophistication, highlighting product details. Conversely, dynamic, contextual scenes, often seen on Etsy and eBay, can evoke emotions and create immersive experiences, helping customers visualize the product in real-life settings. By strategically manipulating backgrounds, e-commerce businesses can influence customer perception, enhance brand image, and ultimately drive sales.

Fortunately, Canva and Aiarty Image Matting both offer the ability to isolate the subject of an image and seamlessly integrate it into a new background, a crucial feature for e-commerce businesses.

Removing background from image with Canva is quite easy and ideal for creating simple transparent or white backgrounds. This feature is limited to Canva Pro subscribers and might not produce perfect results for images with intricate details such as hair, voile or lace.

Additionally, backgrounds added within Canva may require manual adjustments, such as fine-tuning white balance, light exposure, and color correction, to seamlessly blend with the background image.

Aiarty Image Matting leverages AI-driven technology to deliver precise background removal, producing image mattings that are exceptionally clean with smooth, well-defined edges. Unlike traditional methods that may leave jagged or uneven borders, Aiarty ensures a polished result suitable for high-quality product presentations. The transparent channels exported from Aiarty integrate seamlessly with other software, enabling further editing without compromising the image quality or requiring additional adjustments.

Beyond basic background removal, Aiarty Image Matting's scene replacement tools create natural, realistic blends by accounting for lighting, shadows, and color harmony. This precision makes Aiarty ideal for complex product images requiring professional-grade detail.

Ease-of-Use

Canva is a cloud-based design platform that requires no downloads. Its intuitive drag-and-drop interface and extensive template collection make it a popular choice for creating various graphics with little to no learning curve. At the left-hand menu, it provides a wide range of options for adding elements to your design. These include:

• Graphic elements (shapes, icons, outlines etc.)
• Photos
• Videos
• Text
• Animations
• Assets you’ve uploaded
• Brand colors.

While it excels at crafting social media ads, Canva is primarily designed for individual image editing and may not be suitable for complex design projects.

Aiarty Image Matting requires a download but offers a simple interface. While it provides fewer features than Canva, its professional focus allows users to easily optimize images without navigating unnecessary options. Of course, you can also make some manual adjustments to fine-tune the one-click seperated subject.

It's particularly well-suited for batch processing product images, enabling one-click background removal and replacement, making it convenient for bulk uploads to e-commerce platforms like Amazon and Shopify.

Output & Compatiblity

Canva offers flexibility by supporting a range of file formats, including JPEG, PNG, and PDF, making it versatile for a variety of use cases. Its tools are particularly well-suited for creating visually engaging graphics optimized for social media, promotional banners, or lightweight e-commerce sites where speed and simplicity are prioritized. Canva’s export options are designed to meet the needs of fast-paced content creation, ensuring compatibility with popular platforms and seamless sharing.

Aiarty Image Matting specializes in delivering high-resolution outputs with superior clarity and detail, making it the go-to solution for more demanding visual requirements. It supports widely used formats like PNG with alpha channels, JPEG, and other high-quality outputs, ensuring versatility across various workflows.

Aiarty’s output quality is tailored for large-scale e-commerce platforms, high-impact advertisements, and professional print materials. By focusing on precision and fidelity, it ensures that images meet the exacting standards of brands, campaigns and ecommerce platforms where visual excellence and seamless integration are paramount.

Bonus Features

Canva offers a wealth of features beyond its popular background remover and image upscaler. From animating designs to creating brand kits, Canva empowers users to bring their creative visions to life. Its Magic Resize tool simplifies resizing for various platforms, while Canva Docs facilitates seamless collaboration. For those seeking high-quality print materials, Canva Print provides a range of options. Even video creation is made accessible with Canva Video, allowing users to add text, music, and voiceovers to their videos.

Aiarty Image Matting isn't just a background remover and image upscaler. It offers a comprehensive suite of image editing tools, including advanced features like noise reduction, sharpening, and color correction. With its efficient batch processing capabilities and AI-powered enhancements, Aiarty empowers users to optimize their images for various purposes, from e-commerce to social media.

Price Plan

Canva operates on a subscription-based model, catering to a wide range of users with varying needs. It offers a free tier that includes basic tools and a selection of templates, suitable for casual users and those just starting out. For more advanced features, such as access to premium templates, enhanced design elements, and the background removal tool, users can opt for the Pro plan. This tier is designed for individuals and small teams looking to streamline their creative workflow without requiring a steep learning curve. Canva’s subscription pricing makes it a cost-effective choice for users who prioritize quick, accessible design solutions.

Aiarty adopts a more flexible pricing structure, offering both annual and lifetime license options. While the upfront cost may be higher compared to Canva’s subscription, Aiarty’s one-time purchase option provides excellent long-term value, especially for professionals and businesses focused on achieving high-quality image outputs. Its pricing is well-suited for users with advanced e-commerce or advertising needs, where the emphasis is on precision and resolution. This structure allows Aiarty to cater to power users who demand a reliable, professional-grade tool without recurring subscription fees.

Make Your Choice: Canva or Aiarty Image Matting?

When deciding between Canva and Aiarty Image Matting, it ultimately comes down to your specific needs, priorities, and the level of quality required for your projects.

Canva is for people:

• Who are new to design: Canva’s intuitive interface ensures professional results without prior experience.
• Who run small businesses or work casually: Its affordability and ease of use make it an excellent choice.
• Who create content for social media and promotions: Canva excels at producing banners, posts, and lightweight e-commerce images.
• Who value versatility in design tools: Canva’s all-in-one platform supports a wide range of creative projects.
• Who rely on templates: Canva’s extensive library provides ready-made solutions for various design needs.

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Aiarty Image Matting is for people:

• Who require professional-grade image optimization: Aiarty provides exceptional tools for enhancing image quality to meet high-end standards.
• Who need seamless background replacement: Its AI-driven technology ensures precise cutouts and realistic scene integration.
• Who work on premium e-commerce platforms: Aiarty’s high-resolution outputs are tailored for showcasing products at their best.
• Who manage advertising campaigns: Its advanced tools deliver polished visuals ideal for impactful marketing materials.
• Who demand precision and advanced editing: Aiarty excels in handling complex product images with finesse and detail.
• Who prioritize high-quality results: Its focus on clarity, fidelity, and professional-grade outputs makes it indispensable for demanding industries.

Free download Aiarty Image Matting to have a try!

As AI continues to revolutionize image editing, both Canva and Aiarty Image Matting are poised to evolve, addressing a broader range of user needs in the future. However, for now, the best choice depends on the demands of your project. Canva excels in versatility and accessibility, while Aiarty shines in delivering detailed, high-quality results. Evaluate your specific requirements and the desired level of detail to make an informed decision that maximizes the impact of your visuals.

External source:

1. Product Photography: Craft a Perfect Setup in 2025 By Jeff Delacruz, December 9, 2024
2. How Image Backgrounds Impact Your eCommerce Sales?
3. Kittl vs Canva : Everything You Need to Know about Design Tools  By Gaby A,  March 22, 2024
4. Kittl vs Canva: Which Design Platform is Best?By Bogdan Rancea, June 24, 2024
5. Canva vs Photoshop — Which is Better? by MATT WALSH, September 18, 2024